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1. #Lemonade stand for kids explaining marketing how to
2. #Lemonade stand for kids explaining marketing update

And only then did we talk about advertisements. (Start high, he said, and then lower the price if we need to – pretty clever, I thought.) And then he talked about making sure we had as good a location as possible, with lots of people. I fully expected him to talk about signs and promotions (that’s where my head went first), but he actually started by talking about prices. I asked my son what he might do to get as many people to drink the lemonade as possible.

#Lemonade stand for kids explaining marketing update

(Based on this discussion, I’d update my definition of marketing to be “ Marketing is what you do in business when you try to convince people to want and to buy what you have to sell.”)Īfter that basic explanation, I went on to use the example of a lemonade stand.

#Lemonade stand for kids explaining marketing how to

Ken Anderson Or perhaps, “Helping people learn how to solve problems they don’t know they have”.I can only assume she was referring to B2C marketing…

My friend’s eleven-year old daughter explained to me recently that marketing was what happened when people were convinced to buy something that they really didn’t need.

Here are just a few of the comments to the post: Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made.Ĭlearly something about work and kids and b2b marketing connects with people. I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. Download The Big Marketing Activity Coloring Book. The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said, “Marketing is what you do in business when you want to help convince people to buy what you have to sell.”Ĭhannel your inner child, and have fun like a kid again.